Here we are again, in uncharted waters. Just recovering from a global pandemic, with war in Europe, and political instability and financial turbulence here in the UK. The media seem intent on terrifying everyone with the ‘Cost of Living Crisis’, just as they did with…
ActionCOACH recently released a TV advert which will be shown on various SKY channels this summer. This got me thinking about how much it costs to run an advert on TV, and whether it’s a viable marketing strategy for smaller businesses. So, I ran a…
Marketing is one of the most important but least understood skills for business owners to master. Many businesses owners seem to grow their businesses without really knowing which aspects of their marketing (if any) are effective. And more importantly, they don’t know what alternatives they…
When it comes to marketing, like most things in life, “if you fail to plan, you plan to fail.” Even so, I still come across businesses owners who look at me blankly when I ask them about their marketing plans and strategies. Given that marketing…
When you think about growing your business, your focus may be on getting more customers, selling more stuff and making more profit. But believe it or not, these are not the areas you should be focusing on. Why? Well, because you’re focusing on the end…
